NACS Advanced Category Management - The Art and Science Behind Price & Promo

Optimize your price and promotional strategies thru a deeper understanding of category roles & strategies, elasticity modeling, comprehensive analysis, and behavioral economic theories.

• Foundation for building a pricing architecture
• Factors for setting price: brand strategy, category roles & strategies, competition, & elasticity
• Promotional strategies, scorecards, and communication
  • Promotional strategies: various types & when to use them
  • Promotional communication: location & vehicles and style
  • Measuring promotional success thru a holistic, category scorecard
• Incorporating behavioral economic principles into price & promotion