Shell Fuel Rewards Takes Top Loyalty Spot in New Survey
The Bond Brand Loyalty report ranked the program as No. 1 in gas and convenience loyalty.
Aug 13, 2021
ATLANTA—Shell’s Fuel Rewards program has been named the top loyalty program in the gas and convenience category in the 2021 Loyalty Report by Bond Brand Loyalty. The report assesses more than 450 loyalty programs in more than 15 industry sectors by more than 25,000 North American consumers.
“Even through an unpredictable year, consumers continue to attest to the benefits of the Fuel Rewards program,” said Bobby Spence, vice president and general manager for Fuel Rewards, in a press release. “This recognition specifically speaks to our consumers' loyalty to this program, the cost savings it provides on something they use every day—fuel, and the robust life-cycle marketing capabilities of our marketing cloud solutions team.”
Fuel Rewards members can redeem immediate savings on fuel at participating Shell locations and continue to earn additional savings by purchasing in the convenience store, shopping online, dining and making day-to-day purchases at participating Fuel Rewards merchants or restaurants. These purchases accumulate into additional cents-per-gallon savings on future Shell fuel purchases.
“Shell customers see the value of loyalty through savings at the pump and inside the store. When combined with additional fuel savings through partnerships with AAA, Dunkin' and other brands, our loyal customers have many opportunities to save. Thanks in part to these offerings, we find that our customers are loyal to Shell and we reciprocate by continually adding value through new partners with new ways to save,” said Greg Lemen, loyalty business development manager at Shell.
To learn more about how a loyalty program can boost traffic at your store, read “Just Rewards” and “Leveraging Loyalty” in NACS Magazine.
Register to attend the 2021 NACS Show October 5-8, at McCormick Place in Chicago and take advantage of the education sessions on loyalty and customer experience, including Building Customer Loyalty Through Employee Culture & Engagement on October 5, Modern Strategies for Customer Engagement and Loyalty on October 6, Increasing Foot Traffic With Your App on October 6 and Creating an Integrated Mobile Experience on October 7.
