LEUVEN, Belgium – AB InBev, the world’s largest beer company, has announced a new green innovation accelerator that will tackle serious sustainability issues, reports Foodbev.com.
Dubbed 100+ Accelerator, the effort will mentor and fund 10 selected startups, allowing them to incubate, experiment and develop their solutions to the world’s sustainability issues. AB InBev hopes to bring together entrepreneurs, academics, scientists and technologists to solve problems and contribute to the UN’s Sustainable Development Goals.
Topics of concern include smart agriculture, water stewardship, circular packaging and climate action.
“Today’s global sustainability challenges provide us with some of the greatest opportunities for development and innovation,” said Maisie Devine, global director of the program. “The 100+ Accelerator will draw on our company’s entrepreneurial spirit and our constant drive to deliver faster, better results.”
The deadline for startups to submit applications is September 14. The initiative will start in New York in October and run until March 2019. Participating startups then will have the opportunity to pitch for further funding.
The effort supports AB InBev’s own sustainability targets announced earlier this year. The company aims to get 100% of its electricity from renewable sources by 2025 and create all of its packaging from materials that can be recycled or are made from predominantly recycled resources.