Shell’s The Giving Pump is returning for its fifth year. Now through October 31, when consumers fill up at designated purple Giving Pumps at participating Shell stations, Shell branded wholesalers and station owners will contribute a portion of the transaction to local charities. Each Giving Pump shows which charity will be supported, and the donated amount comes at no additional cost, the company said.
The purple Giving Pump will be marked at participating stations with colorful signage and will support a range of causes including children’s hospitals, schools, sports, food pantries, youth leadership programs and more, Shell said. This year, nearly 6,500 stations across the U.S. will participate in the two-month initiative, up from the 2,900 the company started with in 2021.
“The Giving Pump goes to show how small choices—like where you fuel up—can add up to meaningful change,” said Barbara Stoyko, senior vice president, mobility and convenience Americas at Shell. “The Giving Pump works so well because of our generous retailers. They are the ones selecting the charities benefitted by our purple pumps because they know the causes that matter most to the customers in their communities. It’s really a special time of year for Shell and it makes me so grateful that we can collaborate with them and our customers to create real, local impacts.”
The Giving Pumps were used millions of times during the two-month campaign in 2024, Shell said.
At the 2025 NACS Show in Chicago October 14-17, during the education session “Purpose in Every Transaction: How Culture Drives Performance” a retailer will discuss how their clear company purpose, rooted in serving residential communities, shapes every decision, interaction and outcome.