Coffee remains at the top of Americans’ beverage choices, with more American adults (66%) drinking coffee each day than any other beverage other than bottled water, according to the National Coffee Association’s Fall 2025 National Coffee Data Trends (NCDT) report.

Specialty coffee continues to see higher consumption rates, consumed by a record 48% of American adults in the past day (up from 37% in 2021). Traditional coffee is consumed by 41% of American adults each day (compared to 38% in 2021).

The research also found that 85% of past-day coffee drinkers had coffee at breakfast; 82% drank coffee at home; and coffee drinkers consume an average of nearly three cups per day.

“Overall coffee's popularity has held steady since 2022, with bottled water typically taking the top spot only in the summer months. Cold/iced and frozen blended coffee also experienced a summer popularity bump, accounting for 31% of all coffee consumed in the June survey (compared to 23% in the survey conducted in January 2025),” NCA said.

The report also found that app-based and drive-thru purchasing of coffee reached record highs—59% of coffee drinkers who bought a coffee out-of-home in the past week purchased it at a drive-thru (up 9% since 2024), and 36% ordered through an app (up almost 6% over 2024).

“Coffee’s staying power as a beloved touchstone in Americans’ daily lives is remarkable, and its contributions to our health and our economy give Americans even more ‘grounds for celebration’ this National Coffee Day (September 29) and every day,” said NCA President and CEO Bill Murray said.

Interested in learning how you can take your coffee program to the next level? At the 2025 NACS Show in Chicago October 14-17, the education session “More Than Just a Cup: Transforming Convenience Coffee” will explore insights and strategies to expand coffee programs.