Yesway Donates $100,000 for Military Appreciation Month

7-Eleven also held its annual 7Cares volunteer day in Texas and Ohio.

May 03, 2024

In honor of Military Appreciation Month, Yesway donated $100,000 to Operation Homefront to support military personnel and first responders.

During the month of May, the retailer is also encouraging customers to donate to Operation Homefront at Yesway and Allsup’s stores through in-store purchases or Smile Rewards donations at any of Yesway’s 435 locations.

The company will donate 10 cents to Operation Homefront for every purchase of a Body Armor 28-ounce or one-liter beverage, or any Yesway or Allsup’s private-label brand salty snack. Yesway and Allsup’s Rewards Members can also contribute by redeeming loyalty points through the rewards app.

“Military Appreciation Month holds special significance for us at Yesway, and we are privileged to support the incredible work of Operation Homefront," said Tom Trkla, chairman and CEO of Yesway. "Our commitment extends not only to our customers but also to veterans who live and work in communities we serve and within our corporate and retail teams. We are immensely grateful for their service.”

Last month, 7-Eleven held its 7Cares Day where employees from the Irving, Texas, and Enon, Ohio, Store Support Centers volunteered with local non-profit organizations.

In Texas, 289 volunteers from 7-Eleven provided over 722 hours of service in the community and raised $12,000 in donations, working with impactful non-profits such as Bonton Farms, Children’s Health Plano, Equest Therapeutic Riding Therapy, Minnie’s Food Pantry, North Texas Food Bank and Team Rubicon.

In Ohio, 130 volunteers provided over 325 hours of service and contributed $8,000 in donations, working with non-profit organizations such as Dayton Children’s Hospital, Finally Home Farms, Rebuilding Together Dayton and Springfield Promise Community Garden.

“7Cares Day came at the perfect time. Dayton Children's Hospital was in need of workers to do some clean up on our campus, including flower bed weeding, wiping down of many of the surfaces in the hospital and the parking garages, power washing and sanitizing of all of our red wagons and wheelchairs, and assembling activity kits for our patients," said Kelly Rhodenhamel, director, volunteer resources, Dayton Children's Hospital. "7-Eleven and the Speedway family of brands team from the Enon office helped us to ensure families would feel welcome and at ease when they trust us to care for their child.”