Maverik Unveils First Rebranded Kum & Go

The location is in Draper, Utah, and originally opened in 2022.

January 17, 2024

Maverik announced the opening of its first rebranded Kum & Go through LinkedIn and other social media. The fully rebranded store is located in Draper, Utah.

“Take a look inside our first fully rebranded store that just opened for business TODAY in Draper, UT!” the company said on X (formerly Twitter). It later posted, “To celebrate this Grand Opening, Adventure Club customers can grab exclusive deals on Snapple, Snickers, Celsius, F’REAL, Coca-Cola, BodyArmor and MORE!”

The opening follows Maverik’s purchase of Kum & Go stores in April 2023. The acquisition resulted in a combined company with more than 800 units across 20 states in the Midwest and Rocky Mountain region, making Maverik one of the ten largest convenience retailers by store count.

Iowa-based Kum & Go, founded by Bill Krause and Tony Gentle in 1959, opened the Draper store in December 2022, making Utah its 12th state to do business in, said KSL News. Kum & Go had planned to open 30 stores in the state.

In August, Chuck Maggelet, CEO of Maverik, gave NACS an exclusive interview to celebrate the closing of the acquisition. Maggelet emphasized the most important asset of both companies: their people.

“We’ve had a lot of conversations with their Team Members and our Team Members and a lot of meet and greets and other communications and planning sessions together. It’s fun to see how similar our cultures seem to line up,” Maggelet said.

“Kum & Go has really terrific people,” he continued. “They think about things similarly in some areas and differently in others. It’s taking the best of what we do that we can share with Kum & Go and taking the best of what they do and sharing it with Maverik to build the results, the experience and the value proposition for our customers in fun, interesting and powerful ways that we would not have been able to consider without different perspectives, skills and capabilities.”

In 2019, Maggelet and Tanner Krause appeared on the NACS Convenience Matters podcast together. Listen here.