7-Eleven announced a new venture with Plenty Unlimited Inc., a vertical indoor farming facilitator, to further its commitment to sustainability through the availability of fresh, sustainably grown produce in 7-Eleven locations throughout California.

"We are thrilled to introduce Plenty to our salad offerings and bring their innovative and sustainable approach to fresh produce to our customers," said Marissa Jarratt, chief marketing and sustainability officer at 7-Eleven. "As part of 7-Eleven’s Good Made Easy approach, we are continuing to find opportunities to offer products that not only meet our customers’ expectations for quality but also contribute positively to environmental sustainability at scale."

The company stated that the partnership is a significant step in providing its customers with high quality, locally grown produce.

“Plenty's industry-leading indoor vertical farming technology not only creates fresh produce that can be harvested with peak-season flavor year-round but also champions efficiency and environmental stewardship. Their certified pesticide-free leafy greens use just 1% of the land typically required by traditional farms to achieve yields up to 350 times greater per acre. Plenty's innovative approach also significantly reduces water usage by up to 90% compared to traditional farming, employing only a fraction of the water per kilogram of leafy greens produced,” according to a 7-Eleven press release.

7-Eleven will offer lettuce from Plenty’s Compton, California indoor farm in salads sold at 1,300 stores across California. Customers can enjoy these fresh, pesticide-free greens in two classic salad options:

• California Cobb Salad: Featuring Plenty's Crispy Lettuce, topped with white meat chicken, sliced egg, grape tomatoes, applewood bacon, and a cheddar and Monterey Jack cheese blend, served with ranch dressing.
• Chicken Caesar Salad: Prepared with Plenty's Crispy Lettuce, white meat chicken, parmesan cheese, crunchy croutons, parmesan cheese crisps, and a lemon wedge, accompanied by classic Caesar dressing.

“Our team is always on the lookout for ways to innovate and introduce new products that our customers can feel good about purchasing,” said Deanna Hall, senior product director at 7-Eleven. “Introducing Plenty to our salad offerings in California is just one of the many ways we’re continuing to evolve our fresh food to satisfy customer preferences.”

"We’re proud to be working with 7-Eleven to bring sustainably grown produce into the heart of communities across California,” said Dana Worth, SVP, commercial at Plenty. “Expanding our footprint into convenience stores with 7-Eleven marks an important milestone in making fresh, locally grown produce more accessible and we look forward to continued collaboration with 7-Eleven to offer customers convenient, fresh products."