Consumers Are Road Tripping This Summer

64% of people going on vacation said they’ll travel in their own car, up 11 points from two months ago.

June 16, 2023

ALEXANDRIA, Va.—Summer road trips are on the rise, according to research from Morning Consult. Among people with leisure travel plans in the next three months, 64% said they’ll travel in their own car, up 11 points from two months ago. In comparison, 41% said they’ll travel by plane.

When survey respondents were asked what factors influenced their upcoming travel plans, 59% of them wanted to just get away, and 52% wanted to visit friends and/or family. Of those that will travel, Millennials and those who have a household income of $100,000 or more were the most likely of the respondents to get away at 22% and 35%, respectively.

Morning Consult also found that business travelers will revisit familiar locations. Among employed adults with plans to travel for work in the next year, 68% said they’ll visit a destination they’ve been to in the past. Revisiting prior destinations is far more common than traveling to a new place—51% said they’ll go somewhere they’ve never been.

PMemorial Day road trips were up 6% over last year. AAA forecasted that 37.1 million Americans would drive to their destinations, an increase of more than two million. Gas prices this year were more than $1 lower compared to last year, when gas prices topped $5 per gallon in June 2022.

Check out “The Road Well-Traveled” in the June issue of NACS magazine to learn how one gas station is prioritizing roadtrippers’ satisfaction and experience this season.