ALEXANDRIA, Va.—Summer road trips are on the rise, according to research from Morning Consult. Among people with leisure travel plans in the next three months, 64% said they’ll travel in their own car, up 11 points from two months ago. In comparison, 41% said they’ll travel by plane.
When survey respondents were asked what factors influenced their upcoming travel plans, 59% of them wanted to just get away, and 52% wanted to visit friends and/or family. Of those that will travel, Millennials and those who have a household income of $100,000 or more were the most likely of the respondents to get away at 22% and 35%, respectively.
Morning Consult also found that business travelers will revisit familiar locations. Among employed adults with plans to travel for work in the next year, 68% said they’ll visit a destination they’ve been to in the past. Revisiting prior destinations is far more common than traveling to a new place—51% said they’ll go somewhere they’ve never been.
PMemorial Day road trips were up 6% over last year. AAA forecasted that 37.1 million Americans would drive to their destinations, an increase of more than two million. Gas prices this year were more than $1 lower compared to last year, when gas prices topped $5 per gallon in June 2022.
Check out “The Road Well-Traveled” in the June issue of NACS magazine to learn how one gas station is prioritizing roadtrippers’ satisfaction and experience this season.