It’s 24/7 Day, a day that the convenience industry comes together to celebrate the heroes who work around the clock. This year more than 30,000 stores across the country will participate.
Maryland-based High’s is once again one of them. “High’s in support of 24/7 Day is once again honored to be able to show our appreciation and celebrate the first responders from our communities who are our local heroes as well as show our support to the American Red Cross, who help so many in their time of need” said Brad Chivington, senior vice president, in a press release.
High’s will offer its guests who come in wearing a uniform or a badge any free size fountain drink or coffee. The convenience retailer will also donate 10 cents for every hot and cold dispensed beverage sold in July to the American Red Cross.
“We hope you will join us in supporting the incredible community heroes who work tirelessly to lift up and help others during disasters and other crises,” said Nathan Measom, director of cause marketing for the American Red Cross. “We are grateful for this continued partnership, which is a unique celebration of those on the front line and the stores that support them. Along with the NACS Foundation, we look forward to giving a much deserved and well-earned high five to so many on this fifth 24/7 Day.”
With 93% of Americans living within 10 minutes of a convenience store, it’s easy to see how convenience stores are community stores. There are 150,000 stores in the United States, which see about 160 million customers a day, and they donate more than $1 billion a year to charitable causes.
“Just like first responders, convenience stores and their workers provide essential services, while also acting as a reliable and safe hub for members of their community to connect, socialize and share,” said Stephanie Sikorski, Executive Director of the NACS Foundation. “So much of the work that both first responders and convenience store workers do is not seen by the public. This celebration was created to shine a bright light on their service, showing them we see how much they do, and saluting them for their incredible efforts.”
To see a complete list of stores participating today, read more here.