Vroom Delivery, a maker of proprietary software for the convenience retail industry, has partnered with Uber to expand and improve its network and access to consumers. Retailers currently using Vroom Delivery's back-office, inventory, and loyalty products can now use Uber’s enhanced integrations, which will power orders from the Uber Eats app. The new agreement will also allow Vroom consumers to use Uber Direct, Uber’s white-label delivery fulfillment service, to fulfil orders from merchant-owned channels.

According to a press release from the company, Vroom Delivery has partnered with regional and national chains in over 3,000 stores in about 40 states.

“We are excited to partner with Vroom Delivery to help convenience retailers reach more customers and grow their businesses with delivery,” said Bernie Huddleston, general manager of Uber Direct for U.S. and Canada. “By making it easier for convenience retailers to take in and fulfill online orders and leverage the network of couriers delivering with Uber, this new partnership will benefit consumers and convenience retailers alike.”

John Nelson, CEO of Vroom Delivery, said, “We are so thrilled to be partnering with Uber to help convenience retailers grow their online sales. Our unique integrations and automation in the industry, combined with Uber’s network of independent drivers and the Uber Eats Marketplace, will lower costs, improve efficiency and increase the range of items consumers can get delivered. We can’t wait to see the results.”

Uber entered into another partnership last week. Domino’s Pizza is now on the Uber Eats marketplace, which opens up its customer base to the third-party delivery app.