McCafé Will Remove Baked Goods From Its Morning Lineup

McDonald’s will no longer offer apple fritters, blueberry muffins or cinnamon rolls.

July 12, 2023

McDonald’s will no longer offer its selection of sweet baked goods. The trio of treats launched in October of 2020, only six months after McDonald’s discontinued its all-day breakfast offering. As a strategic initiative to offset the pandemic’s effect on grab-and-go breakfasts, the company hoped the bakery items would bolster its breakfast offerings. Over the past few years, the fast food chain offered other bakery sweet treats like a cheese danish and glazed pull-apart donuts. All of the McCafé items were available morning through night.

"We're always listening to our fans and adjusting our menu based on what they crave," the company said in a statement.

In February, McDonald’s and Krispy Kreme announced they were expanding a field test of selling Krispy Kreme doughnuts in McDonald’s. Three varieties of Krispy Kreme doughnuts are being served at approximately 160 McDonald’s in the area around Louisville, Kentucky, and Lexington, Kentucky.

According to QSR Magazine, McDonald’s began its breakfast journey back in 1971 when it premiered the Egg McMuffin, adding breakfast burritos in 1991, McGriddles in 2003 and McCafé in 2009.

In its April issue, NACS Magazine covered trends in breakfast. According to the article, hand-held breakfast items are among the most popular at c-stores, with data showing that breakfast-sandwich servings increased 9% in 2022 compared with 2019, representing the No. 1 prepared breakfast food (excluding doughnuts) in c-stores.