Jacksons Food Stores Launches Free Milk Promo

In honor of National Milk Day, the retailer has partnered with Darigold to give customers free milk for a year.

January 06, 2023

MERIDIAN, Idaho—Jacksons Food Stores is celebrating National Milk Day on January 11 by offering customers a chance to win free milk for a year by making a qualified purchase of Darigold milk and entering their Jacksons Let’s Go Rewards information at checkout.

Qualifying Darigold purchases include a gallon of milk at Idaho, Nevada, Oregon, Washington, Arizona and Utah locations and a 59-ounce carton at California stores.

“We are excited for the opportunity to gift seven lucky customers healthy, high-quality milk for a whole year with the help of our partners at Darigold,” said Cory Jackson, president of Jacksons Food Stores. “It is a goal of ours to increase access to healthy food options in the communities we operate in. Milk is one of many fresh food options available at Jacksons.”

“As a company with deep roots in the Northwest and surrounding states, we love to find opportunities to work with our retail partners in a way that gives something back to our valued customers,” said Duane Naluai, chief customer officer at Darigold. “What better way to do that than to celebrate National Milk Day by giving seven lucky Jacksons’ customers the chance to win free milk for a year?”

In order to be eligible to win, customers must be Jacksons Let's Go Rewards members. A winner will be randomly selected from each state to receive one gallon of milk per week for a year.

Total fluid dairy milk volume across all channels dipped 2.2% in 2022 (January through September), according to the U.S. Department of Agriculture. However, retail milk dollar sales rose 11%, receiving a boost from higher prices, according to IRI.

Milk has long been a staple in many convenience stores, especially during periods of disaster or uncertainty, when many families rely on these retailers for home essentials. “Despite a decline in overall fluid milk consumption in the U.S., milk sales in convenience stores have been trending upward for the past couple of years,” said Jayme Gough, NACS research manager, in a recent NACS Magazine article.

Learn more about how the milk category did in c-stores in this month’s Category Close Up column in NACS Magazine.

Last fall, Jacksons Food Stores began accepting Electronic Benefits Transfer (EBT) Supplemental Nutrition Assistance Program (SNAP) payments for orders made through Instacart. Jacksons also offers EBT SNAP as a payments option in-store and is currently the only convenience retailer offering the option for Instacart delivery in the state of Idaho.

“We launched our partnership with Instacart in 2021 and are proud to expand our services to be even more accessible to our community,” said Jackson. “We recognize there are several reasons our customers may not be able to physically shop in our stores. Now, our customers have greater access to get what they need—eggs, milk, our freshly made sandwiches—delivered to their doorstep.”