Gopuff Invests in New Features for Gig Workers

The updates focus on payments for delivery workers.

May 27, 2022

GoPuff ad in New York City

ALEXANDRIA, Va.—Gopuff announced it has invested in new features for its delivery gig workers, including a fully redesigned “earnings” tab of the delivery partner app, making it easier for gig workers to understand their pay and if they are close to hitting bonus target goals.

The delivery company has also partnered with Stripe to process payments for its delivery workers, who will be able to more easily access payment history and enjoy a two-to-three-day faster timeline for payments processing. Also, workers can be paid out to a debit card for business expenses. Instant pay will be coming soon, according to Gopuff.

“We’re grateful for delivery partners that choose to earn with Gopuff, and we’re excited to keep making enhancements to the delivery partner experience now and in the future,” said Gopuff in a news release.

Gopuff was last valued at $15 billion by investors and aims to provide its customers with a wider and more eclectic range of goods than they might find in a bricks-and-mortar convenience store, and it delivers orders to customers in about 15 minutes. During the past seven years, Gopuff has amassed a network of more than 250 micro-fulfillment centers that service 650-plus U.S. cities in 41 states and Washington, D.C., and it recently acquired 161 BevMo! Stores.

Bob Iger, former CEO and chairman of Disney, recently became an investor in the company, and he will advise Gopuff co-founders and co-CEOs Yakir Gola and Rafael Ilishayev, and the broader executive team, on Gopuff’s consumer engagement and global growth.

Gopuff recently launched a private-label line, starting with its own bottled water line under the brand name Basically, and then launching Amazing, a snack line including pretzels, nuts, trail mix, popcorn and snack mix. It has filed trademark applications for own-branded household products and health and wellness products, including prescription medication and medical testing devices like blood pressure monitors.

According to NACS’ “Last Mile Fulfillment in Convenience Retail” report, only 61% of retailers are satisfied with their third-party delivery partners. Concerns include high fees, little access to consumer data, difficulties delivering age-restricted products and service and operational issues. Read more about these challenges and what c-stores are doing to make delivery work for their businesses in “Delivering Convenience” in the December 2021 issue of NACS Magazine.