FORT WORTH, Texas—Yesway has opened two new Allsup’s-branded stores in Mineral Wells, Texas, and Alamogordo, New Mexico, the first of two new prototype formats the fast-growing convenience retailer has developed—a large-format convenience store and a hybrid truck stop.
Open 24 hours a day, each location has 5,630 square feet of merchandising space, 24 fueling positions, and three to four high-speed diesel fueling lanes.
Customers visiting these new stores will find their favorite Allsup’s burritos, a full assortment of Yesway and Allsup’s private-label snacks; a new trucker/automotive section; fresh Allsup’s bread, milk and eggs; and a beer cave; along with amenities including Western Union service, ATM availability, and Coin Cloud digital currency machines offering 30+ digital currencies.
“We are thrilled to be bringing these new, larger format stores to our loyal customers in Texas and New Mexico,” said Tom Trkla, chairman and CEO of Yesway. “I am proud of how hard our amazing team has worked to bring these stores to market.”
In addition to these new-to-industry stores, Yesway also has done raze and rebuilds of a number of existing Allsup’s stores, with those in Artesia, New Mexico and Canyon, Texas, among the most recently completed.
Yesway in late 2020 announced that it had raised an additional $235 million of equity capital, $135 million of which was to be invested in targeted real estate capital projects. Concurrent with and in support of this initiative, Yesway has also made significant investments in its people, hiring hundreds of new employees and recognizing their excellent work through its Hospitality Heroes program.
NACS Magazine featured the Yesway and Allsup’s acquisition and how the two brands came together thanks to a strong relationship, mutual respect and a beloved burrito.