ALEXANDRIA, Va.—Coca-Cola for a limited time is delivering its latest products to customers in Chicago, Los Angeles and New York via robot, according to a news release. Customers in these areas will receive products in less than an hour—some via robot deliveries, made up of a fleet of self-driving robotic vehicles stocked with Coca‑Cola’s latest launches.
For customers not in these metropolitan areas, Coke is utilizing an on-demand delivery program by sending customers a box of Coke’s new innovations arriving within 3-7 business days.
Coca-Cola is launching Coca‑Cola with Coffee Mocha, which will be available at retailers next month. The flavor joins Coca-Cola Coffee Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar. Coke says that the coffee beverage “sips like a Coke and finishes like a coffee.”
Vanilla has been the top-selling Coca‑Cola with Coffee SKU to date, according to Coca-Cola.
“As we thought about how to optimize our current offering and give consumers even more of what they want, Mocha emerged as a no-brainer,” said Brandan Strickland, brand director, Coca‑Cola Trademark. “It’s the No. 1 flavor in the RTD coffee category, and we’re confident the amazing formula we’ve developed will be a home run with existing fans of the brand as well as those who have not yet given it a try.”
The beverage retailer is also debuting a new packaging design. Coca‑Cola Cherry, Coca‑Cola Vanilla, Coca‑Cola Cherry Vanilla and their zero-sugar counterparts will now feature a logo positioned strategically to distinguish between full-sugar (white script) and zero-sugar/calorie-free (black script) options. Full-color cans will designate single flavors, and stacked colors will communicate dual flavors.
“We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design,” said Natalia Suarez, senior brand manager of Coke Choice Portfolio, Coca‑Cola’s North America Operating Unit.