ALEXANDRIA, Va.—Apple is paying its retail staff up to 10% more, reports Business Insider. The company announced raises from 2% to 10% for salespeople, Genius Bar technical support staff and some senior hourly workers, but not every employee received a raise. The decision partially hinged on employee tenure before 2020.
Apple also expanded benefits for retail staff, including more paid sick leave for all staff and more paid vacation time for part-time staff. Apple also gave employees $1,000 bonuses in September if they were hired before March 31, 2021, and $500 bonuses to those hired after that date.
To keep its corporate employees loyal, Apple gave engineers stock-based bonuses between $50,000 and $180,000 to prevent them from leaving for rival companies such as Meta.
Multiple retailers raised their starting pay last year. In December, Pennsylvania-based Rutter’s raised its starting wage to $16 an hour, and assistant managers can make up to $20 an hour. Sheetz also raised its starting pay last year. Some 7-Eleven locations were offering $500 new hire bonuses, and select GPM Investments c-stores were offering $2,500 sign-on bonuses. Many other retailers offered hiring bonuses last summer.
Costco pays its starting employees $17 an hour. Walmart pays on average $16.40 in the U.S., and Target’s minimum wage is $15 an hour, and both companies offer free college tuition. Starbucks also announced it will raise wages at least twice this year, which would bring its starting pay to $15 an hour by this summer and its average pay to $17.
The struggle to find labor has some companies rethinking job qualifications, as well as the types of incentives used to attract employees. Many companies are dropping the education requirements and background checks for applicants, including The Body Shop, and CVS no longer requires college graduates to submit their grades, while UPS is offering jobs in as little as 10 minutes to some employees. The Home Depot is hiring more than 100,000 associates in anticipation of a busy spring home improvement season, and through an accelerated hiring process, applicants could receive a job offer within a day of applying.
Here are five ways to tackle the labor shortage.