Instacart Adds Giant, Martin’s to Convenience Hub Delivery Service

Mid-Atlantic customers can access 20,000 products in 30 minutes or less.

September 30, 2021

Giant Grocery Store

CARLISLE, Pa. and SAN FRANCISCO—Instacart has signed on another grocery chain—The Giant Co. and its Martin’s brand—to its Convenience Hub promising customers delivery of fresh groceries, convenience items and household essentials from early morning to late at night in as fast as 30 minutes.

Giant Instant Delivery and Martin’s Instant Delivery in Pennsylvania, Maryland, Virginia and West Virginia launched Tuesday and includes about 20,000 products, with a focus on convenience items, such as prepared foods, snacks and beverages, and other last-minute items such as paper goods, cleaners and baby products. The Giant Co. said it first partnered with Instacart in 2017.

The move follows Kroger’s announcement that it has partnered with Instacart to offer customers 30-minute delivery on fresh food, household essentials, meal solutions and snacks through Kroger's site and app and Instacart's new "Convenience Hub" on the Instacart Marketplace.

The Giant Co., a unit of Ahold Delhaize, has 190 stores, 132 pharmacies, 107 fuel stations, and more than 150 online pickup hubs.

“While no two families’ grocery experiences are alike, the one thing so many of our families have in common is that their lives are busier than ever. Sometimes, they just can’t make it to the grocery store—even for a quick trip—and that’s where Giant Instant Delivery comes in,” said Matt Simon, vice president, brand experience, The Giant Co.

Giant Instant Delivery is available as early as 6 a.m. and as late as 12 a.m., seven days a week, requires a $10 order minimum and has a $2.99 delivery fee. For Instacart Express members, Priority Delivery is free. In addition to the Instacart marketplace mobile app and website, customers will also be able to access convenience delivery via Giant Instant Delivery and Martin’s Instant Delivery’s web and mobile platforms in the coming months, both of which are powered by Instacart's Enterprise services.

“We’re proud to unlock 30-minute delivery while reimagining the modern convenience store,” said David Healy, retail partnerships at Instacart. “It’s clear that customers are looking for both speed and quality, and they know that they can rely on Giant to provide both.”

Customers across 90% of The Giant Co.’s footprint have access to online grocery ordering and delivery services, the company said. Later this year, The Giant Co.’s new Giant Direct e-commerce fulfillment center in Philadelphia will open to provide more capacity, faster order fulfillment and room to grow home grocery delivery.

“Looking ahead, we’ll continue to invest in and strengthen both our in-store and online experience so that no matter when, where or how our customers want to shop, we’re offering the right combination of omnichannel solutions to help them save time and get back to what matters most—being able to connect with family,” said Simon.

NACS Daily reported that delivery timing is more important than delivery speed, as consumers want the convenience of pre-determined and reliable delivery and scheduling.

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