ALEXANDRIA, Va.—Albertsons has teamed up with Pinterest to boast e-commerce sales by allowing customers to shop the grocer for ingredients they find on Pinterest, reports Grocery Dive. If customers find a recipe they like on Pinterest, they can add the ingredients directly to their cart on the Albertsons app, and the retailer will also recommend meals based on search and purchase history and their saved items.
Additionally, Albertson says 20 employers will be designated as “Pinterest Creators," and they will describe products in Albertsons' assortment on Pinterest, acting as influencers in the space. Customers will also be able to shop "tablescapes,” which show how certain ingredients can be used in a variety of dishes.
"Solving the age-old question of 'what's for dinner?' is something that we’ve been determined to simplify for our customers,” said Chris Rupp, Albertsons' chief customer and digital officer, in a statement. "We want to meet them where they are while making the experience easy and enjoyable, and our partnership with Pinterest is just one more way Albertsons is creatively looking to continue our connections with customers as a food authority."
Recently, Albertsons announced it will be the first grocery chain to pilot DoorDash's DoubleDash delivery service, which allows customers to add items from nearby stores in one order. There are no additional delivery fees or an order minimum, and the orders will arrive together.
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