Taco Bell Introduces Subscription Program

Customers can get a taco a day for $5 to $10 per month.

September 20, 2021

Taco Bell Meal

NEW YORK—Taco Bell lovers in Tucson, Arizona, can now purchase a monthly subscription to Taco Bell, reports CNN.

The fast-food chain is testing its Taco Lover’s Pass in 20 restaurants in the area, and customers can pay between $5 and $10 a month to receive one taco a day for 30 days. Taco options in the subscription include the soft taco, spicy potato soft taco, crunchy taco and the Doritos taco.

Taco Bell’s owner Yum Brands said that it wants to grow its digital sales this year with more exclusives. App users enrolled in its loyalty program spend 35% more compared prior to joining, according to the company.

C-stores, QSRs and fast-food restaurants are offering more subscription-based programs to entice customers. Circle K is trialing Sip & Save, a beverage subscription program that allows U.S. customers to pay $5.99 a month and receive one Froster slushy, tea, coffee or Polar Pop fountain drink of their choosing every day.

A year ago, Panera Bread launched its coffee subscription program at $8.99 a month to attract morning customers in the hopes they’d try the chain’s new breakfast items. Burger King introduced its version of a coffee subscription in 2019, but the program quietly ended after a few months.

Register to attend the 2021 NACS Show October 5-8 at McCormick Place in Chicago and take advantage of the education sessions on foodservice, including these sessions developed by retailers for retailers: