PURCHASE, N.Y. and EL SEGUNDO, Calif.—PepsiCo and Beyond Meat have teamed up to form The PLANeT Partnership, a joint venture to develop, produce and market innovative snack and beverage products made from plant-based protein, according to a news release. The partnership aims to release new plant-based snacks and drinks by early 2022, reports CNBC.
"Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products," said Ram Krishnan, PepsiCo global chief commercial officer.
The key pillars of the partnership include using positive ingredients; expanding the company's portfolio of products that have been grown and made sustainably, through tools and techniques like regenerative agriculture and net water- and carbon-neutral production plants; and making it easier for consumers focused on health and wellness to consume products on the go.
"We are thrilled to formally join forces with PepsiCo in The PLANeT Partnership, a joint venture that unites the tremendous depth and breadth of their distribution and marketing capabilities with our leading innovation in plant-based protein. We look forward to together unlocking new categories and product lines that will inspire positive choices for both people and planet," said Ethan Brown, Beyond Meat Founder and CEO.
Last week, Pepsi announced Pep+, an effort to make sustainability the main goal of the company’s operations, according to CNBC. To do this, the company plans to minimize the use of plastic, reduce sodium and sugar in its products, spreading regenerative agricultural practices and adding healthier ingredients into its potato chip line including chickpeas, plant-based proteins and whole grains.
Plant-based company Impossible Foods recently introduced plant-based chicken nuggets in restaurants, with grocery stores soon to follow.
NACS Magazine explored how meatless options, including meat, dairy and snack products, are attracting health-focused customers to c-stores.
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