TWIN FALLS, Idaho—KickBack Rewards Systems (KRS) said it has acquired CMI Solutions, a back-office software provider.
KRS currently provides marketing solutions, including engagement and rewards programs, CPG funded digital coupons, scan data reporting, app development and omnichannel ordering for the convenience store industry, and now with this acquisition, KRS offers accounting, c-store management, price book, wholesale fuel management and business intelligence.
“The assets that the acquisition of CMI brings to the table all perfectly compliment KRS’s offerings,” said Patrick Lewis, founder and CEO of KRS.
With the resulting integrated enterprise offering, KickBack Rewards Systems will rebrand its operations and will now be known as “KRS.”
“It is such a good fit, that we actually delayed making this very important announcement until we replatformed our entire reporting environment so that our clients could use one system to access and leverage the data generated by one or even all of our products,” added Brian McManus, director of development at KRS.
From single platform configuration to common reporting and advanced comparative analytics, retailers want seamless and fully integrated solutions. KRS believes this market need is met through its acquisition of CMI Solutions and making the additional investment to tie all the products together, creating the industry’s first integrated back end.
Because of the acquisition, retailers can now have access to 100% of their sales data as well as 100% of their loyalty data in the same data set, allowing them to compare analytics between non-loyalty and loyalty customers.
Gregg Peele, president and CEO of CMI said: “Our founder, Dwight McKnight, and I speak for the entire CMI team. We are excited about the marriage of CMI and KRS, and it unites the strengths of our two teams under the KRS brand. The combination provides customers with unparalleled opportunities to optimize their operations while maintaining absolute ownership of their data. KRS’s technology ensures CMI products will continue to thrive long into the future.”