ALEXANDRIA, Va.—GSTV has partnered with NACS and the National Center for Missing & Exploited Children (NCMEC) to encourage convenience retailers to sign up for ADAM (Automated Delivery of Alerts on Missing Children) alerts during this year’s NACS Show.
Located in communities across the country, convenience retailers are uniquely positioned to help find runaway children and identify abductors who will often stop at c-stores to use the restrooms or purchase fuel or food. According to NCMEC, in the past six months, nearly 500 missing kids were located at fuel retailers and convenience stores.
This year, more than 1,800 children’s posters were sent through the ADAM program, and 925 children have been found.
Dan Trotzer, GSTV executive vice president, industry, shares, “The convenience industry is in a powerful position to unite and create a pervasive and highly effective safety network to find missing children and reunite families. We’ve seen firsthand how sharing alerts leads to recoveries and strongly encourage every retailer to consider signing up for ADAM alerts and learn more about how they can actively help bring children home.”
Since 2019, GSTV has been partnering with NCMEC to rapidly deploy video campaigns intended to create awareness of specific missing children, and 148 out 223 children who have been featured exclusively at GSTV have been recovered.
The ADAM Program is open all businesses. To sign-up for ADAM Alerts, visit www.gstv.com/missingkids.