ALPHARETTA, Ga.—Mountain Express Oil Company has acquired Brothers Food Mart, New Orleans’ largest c-store chain, and the deal includes the majority of Brothers Food Mart’s stores and a license agreement to use the name.
Brothers has 50 locations in the region, and the goal of the acquisition is to expand the brand into additional southern markets, including Atlanta, Dallas, Memphis and North Carolina, while also growing Brothers Food Mart’s Louisiana footprint. The plan includes as many as 100 additional Brothers sites in the next six months.
“One bite of their famous chicken makes it obvious as to why Mountain Express wants to expand its reach by bringing the popular brand to a number of cities across the Southeast,” said Lamar Frady, co-CEO, Mountain Express Oil Company.
As part of the acquisition, Mountain Express Oil’s Frady and co-CEO Turjo Wadud entered into a joint venture with Brothers Chicken, the chain’s fried chicken offer. Imad Faiez “Eddie” Hamdan, who co-owns Brothers Food Mart with brother-in-law Ziad Odeh “Z” Mousa, will become a joint venture partner with Mountain Express.
“We found a great match in Mountain Express, a company that can help grow and move Brothers forward,” said Hamdan. “Turjo, Lamar and the team are great partners and can help us grow our brand without changing what makes it so special today.”
Brothers Food Mart was founded in 1989 by Hamdan, who immigrated to America from Jerusalem to not only support his family but also contribute to the New Orleans community. The chain has provided donations to local areas hard hit by natural disasters, such as hurricanes and tornados.
The company is well-known for its fresh fried chicken, which has been touted by celebrities including Kevin Hart and Seth Rogen as memorable and a favorite. Although the recipe is a secret, Brothers Chicken is wildly popular in New Orleans with locals and visitors alike.
Founded in 2000 and based in Alpharetta, Georgia, Mountain Express Oil Company currently owns and/or controls more than 200 gas stations and provides fuel to more than 600 stations across the United States under several major oil and regional fuel brands.