Nouria Energy Opens Its First Own-Brand Gas Station and C-Store

The Wareham, Massachusetts, location signals the company’s push to be a top-tier fuel supplier.

October 19, 2021

Nouria C-Store

WORCESTER, Mass.—Nouria Energy Corp.’s newest store is the first to open under the Nouria brand on both the forecourt and the convenience store, and the company’s forward-thinking vision of convenience is on full display at the Wareham location, from electric vehicle chargers to a Wi-Fi-equipped seating area to mobile ordering.

Nouria said the new store “is the company’s first step toward positioning itself to be a top-tier fuel supplier under the Nouria brand, while showcasing a modern design, and a more spacious, brighter layout.”

The Cranberry Highway location features Nouria’s proprietary coffee brand, Café Nouria, and authentic Italian restaurant Amato’s, which offers meals made in-store as well as through online and mobile ordering. The location also has a seating area where customers can enjoy their meals or beverages.

“There is new development around this location, so we saw an immediate need to serve the growing neighborhoods” said Tony El-Nemr, Nouria president and chief executive officer. “This was the perfect opportunity for us to test the Nouria top-tier fuel brand at a state-of-the-art facility, and I am thrilled we are part of this thriving community.”

To celebrate the opening, Nouria will donate $1,000 to the Wareham Free Library.

Nouria Energy was founded in 1989 by El-Nemr, and it has grown into one of New England’s largest family-owned and operated convenience stores and fuel retailers. The company owns 166 convenience store locations of which 148 are company operated, 56 Golden Nozzle car washes, two Lube centers, an award-winning Whately Diner and a successful wholesale business.

In April, Nouria Energy completed the acquisition of 17 VERC convenience store locations, including two with carwash operations.

NACS Magazine profiled Nouria Energy in the January 2019 issue.