IRVING, Texas—7-Eleven Inc. announced plans to open stores in Israel, according to a press release. The company has signed a master franchise agreement with Electra Consumer Products Ltd. to develop and operate 7–Eleven stores in Israel. Electra is a subsidiary of ELCO LTD., an Israeli company with a multifaceted portfolio of business interests. The expansion marks the 7-Eleven brand's first entry into Israel and will be the 19th country in which 7-Eleven stores will operate.
The first 7–Eleven convenience stores in Israel are expected to open in 2022. The 7–Eleven brand's entry into the country will bring greater convenience to shoppers with its signature small-retail environment and internationally popular products, beverages, snacks and immediately consumable fresh foods.
"When looking to enter a new retail segment, we knew we wanted a company that had the experience and international reputation to deliver a first-class experience for Israeli customers. 7-Eleven introduced the world to convenience retailing and, today, is the undisputed international leader in the industry. As we begin to introduce 7-Eleven stores to neighborhoods across Israel, we are dedicated to offering the best shopping experience and products available," said Electra Consumer Products CEO Zvika Schwimmer.
7–Eleven said it will support Electra Consumer Products to implement and localize the brand's unique retail business model.
"With its vibrant growing population and continued economic expansion, Israel presents an ideal location for 7-Eleven stores to grow," said Joe DePinto, 7-Eleven Inc. president and CEO. "Our strategic relationship with Electra Consumer Products will bring 7-Eleven's brand of convenient products and services to millions of Israeli consumers."
In addition to Israel, 7-Eleven recently entered India with its first store there opening in Mumbai. Other countries and regions with a 7-Eleven presence include Australia, Cambodia, Canada, China, Denmark, Japan, Malaysia, Mexico, Norway, Singapore, South Korea, Sweden, Taiwan, Thailand, the Philippines, the United States and Vietnam.