MOUNT PLEASANT, S.C.—OPIE Drive-Thru Grocery has opened its flagship location in Mount Pleasant, S.C.—one of three locations planned for the Charleston area.
“We’re meeting consumers where they are—in their cars, picking up kids and going to work. Convenience is hard to schedule! That’s why we’re open 24/7 and don't require customers to schedule a pick-up time. Life is spontaneous, and our service responds to that,” said Scott Thomas, OPIE Charleston director, who formerly worked for Chick-fil-A.
The 3,000-square-feet grocery store is open 24 hours and offers traditional grocery items, including fresh meats, produce and bakery items. OPIE also offers a sizeable organic and natural selection.
OPIE customers do not have to schedule ahead, and there are no fees or order minimums. They can download the app and order in their car, and the order is brought out minutes later. For smaller "express orders" customers can order directly with the clerks in the drive-thru lane. Shoppers can also order online on OPIE’s website.
OPIE co-founder Tyler Sones says the company’s focus is on perfecting the high-tech close-to-consumer “dark store” concept. “Over 70 million Americans go through a drive-thru every day. This is a profitable way to bring real convenience to grocery. So far our biggest fans are busy parents and seniors.”