New Cannabis Holiday: ‘Green Wednesday’

Cannabis sales were up 40% the day before Thanksgiving.

November 30, 2021


ALEXANDRIA, Va.—Cannabis is being used more during the holiday season—so much so that there is a new “holiday” for it. Cannabis industry insiders have named the Wednesday before Thanksgiving “Green Wednesday” due to increased amounts of cannabis purchased on that day, reports Bloomberg.

Sales of cannabis were 40% higher on Green Wednesday than any other Wednesday in November, according to research firm BDSA. A BDSA spokesperson said that sales are increasing because of de-stigmatization around the cannabis. Nearly 8 in 10 people intended to consume cannabis they’d buy on Green Wednesday with family or friends, according to a study by Ayr Wellness.

Green Wednesday indicates how consumption patterns around celebrations are starting to change, and many are using cannabis to take the edge off. Twenty-five percent of Americans surveyed say that family visits for the holidays are stressful. Around 15% of American parents will use cannabis to deal with holiday-related stress, according to the Ayr Wellness.

The study also found that 37% of cannabis consumers planned to serve THC-infused products with their Thanksgiving meal. But this doesn’t mean alcohol will go away—in fact, about 30% of consumers say they pair cannabis with some form of alcohol, according to BDSA data.

Imbibers in Canada can now order cannabis via an Uber Eats and Tokyo Smoke partnership. Uber Eats now has a dedicated section on its digital marketplace for Tokyo Smoke's virtual stores. Consumers can place orders from Tokyo Smoke's flower collection and accessories on the Uber Eats app, and then pick up their purchase at the respective Tokyo Smoke stores.

Texas has placed a marijuana extract known as delta-8 on its list of illegal drugs—three years after the federal government removed the extract from the nation's list of controlled substances. Delta-8 is now a Schedule I controlled substance in the state, meaning Texas believes it has no accepted medical use.