Walmart to Host Shoppable Livestream on Twitter

The retail giant plans 30+ social media channel events to hawk wares this holiday season.

November 24, 2021

Twitter X Walmart Shopping Online

BENTONVILLE, Ark.—Walmart said it is taking to Twitter to host its first-ever shoppable livestream on the platform on Sunday, Nov. 28 at 7 p.m. EST. The Twitter event follows the retail giant’s shoppable livestreams on TikTok last year and YouTube, reports Tech Crunch.

The Twitter shopping event will be hosted by musician-turned-creator Jason Derulo, who will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and more.

Walmart plans to host 30+ shoppable livestream events this holiday season on eight social and media platforms including BuyWith, BuzzFeed, Facebook, IGN, TalkShopLive, Tasty, Twitter and YouTube.

“With several events now under our belts, it’s encouraging to see more and more customers tuning in to shop with us. We’ve learned a lot along this journey and are applying feedback to make each of these experiences even more fun and engaging for our customers,” William White, chief marketing officer, Walmart U.S., said in a press release.

Customers can watch and shop from Walmart.com/live, Twitter.com/Walmart, YouTube.com/Walmart and Facebook.com/Walmart and watch from Instagram.com/Walmart and Tiktok.com/@Walmart.

“Discovery and inspiration can happen anywhere, and we want to make sure we are meeting our customers where they are. The success of these livestream events and growth of our business are telling us that we’re headed down the right path,” writes White. “We will continue to curate special experiences for our customers who live in dynamic, immersive environments and allow customers to shop seamlessly while also being entertained.”

A report from TikTok found that 72% of consumers find shopping on social media platforms convenient, and 78% of consumers are open to purchasing a product on a social media platform. Another 72% think there should be more opportunities to shop on social media channels.

Looking to market your brand during the era of “meaningful media”? NACS Magazine dived into how and why social media followers fall in love with brands that create connections through humor, values and authenticity in their messaging.

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