Circle K Partners With Musgrave MarketPlace in Ireland

The five-year partnership includes 2,500 food and beverage products plus a fuel-supply agreement.

November 23, 2021

Circle K Sign

ALEXANDRIA, Va.—Wholesaler Musgrave MarketPlace and Circle K announced a five-year €300 million (US$337 million) strategic partnership calling for Musgrave to supply Circle K owned and franchised service stations in Ireland with food and beverage products, and Circle K to supply fuel to 14 Musgrave gas stations.

As the wholesale supplier of food and beverages, Musgrave MarketPlace will outfit Circle K forecourts nationwide with a variety of product categories including grocery, beverages, catering, chilled and frozen food and impulse buys—a total of 2,500 food and beverage products. It will also supply fresh products, such as salads, meats, pastries and sandwich fillings, alongside frozen products.

Circle K said it will supply fuel to 14 service stations owned and operated by Musgrave in the Republic of Ireland and Northern Ireland, with these forecourts rebranding to Circle K over time, bringing Circle K's total store count in Ireland to 425.

Under the deal, Circle K will also supply fuel to the Musgrave MarketPlace fleet of delivery vehicles.

Musgrave MarketPlace's Michael McCormack said that after many successful years working together, the company understands Circle K’s business needs.

"As an Irish family-owned business with 145 years of experience, building long-term partnerships is important to us—indeed it's one of our Musgrave values. Being reappointed, after a competitive tender process, is an endorsement of our values and approach to business," said McCormack.

Gordon Lawlor, managing director of Circle K, said the company's ongoing partnership with Musgrave MarketPlace enables it to continue delivering a compelling offering to its customers.

"We have enjoyed a hugely successful long-term partnership with Musgrave MarketPlace over the past 20 years. They have a deep understanding of our business and our commitment to innovation for the benefit of our customers," said Lawlor.