Digital Services Provider Bounteous Acquires Hathway

Both companies help convenience stores capitalize on their brand’s digital experiences.

November 12, 2021

Hathway Bounteous Logos

CHICAGO—Bounteous, a digital services company, has acquired Hathway, a digital growth brand for convenience store, retail and restaurant brands, according to a news release.

"Our clients and staff are excited about the incremental value this union brings to the table," said Hathway CEO Jesse Dundon. "We've become the go-to partner for dining and convenience store brands seeking to drive customer loyalty, lifetime value and incremental sales, based in no small part on our expertise with many of the industry's top technologies like Olo, Punchh and Paytronix. Now, with Bounteous, we gain instant access to a global talent network, additional capabilities and resources to help us make this an even better place for our team to succeed in driving results for our clients.”

Hathway clients include Dash-In, Wingstop, Noodles & Co. and Panda Express, among others, and Bounteous has clients such as Wawa, Domino’s and Shake Shack.

Hathway said it has driven success for top brands through NomNom, a custom digital ordering and loyalty solution. NomNom has powered $2 billion in digital sales to date and drives over 160 million digital transactions per year across 20,000 convenience store and restaurant locations.

"Bounteous' acquisition of Hathway is exciting because together we can supercharge growth for our clients. Together we have differentiated industry expertise, unparalleled partnerships, unique intellectual property, a full-service digital innovation offering and compelling scale,” said Keith Schwartz, co-founder and CEO of Bounteous. “Our co-innovation methods and global delivery model will drive innovation and unlock growth and value for our clients.”

Hathway and NACS recently partnered on a consumer research survey on what drives consumer behavior for order-ahead and delivery services and the role digital plays in the process. The findings are discussed in the webinar “Future Vision: Adapting to Consumers' Evolving Shopping Behaviors,” which also features Greg Parker, founder and CEO of Parker’s and Parker’s Kitchen, and Doug Haugh, president of Parkland USA.