86% of Consumers Still Prefer In-Store Shopping

Additionally, preferences for last-mile services may be based on age demographics.

May 07, 2021

Woman Shopping In-Store

SAN MATEO, Calif.—Despite the in-roads into online shopping, a new study finds that U.S. adults still want to buy groceries for themselves in a store, Grocery Dive reports. The Survey Monkey poll discovered that 86% of U.S. adults prefer to purchase groceries at the store. For e-commerce grocery shopping, 7% like pickup while 7% favor grocery delivery.

The new poll piggybacks on other recent studies and research that shows most consumers still like to shop in person. Other surveys appear to show pickup will be more popular than delivery, but the Survey Monkey findings point out that the two online options have different target demographics. For example, 9% of those between the ages of 18 and 34 liked delivery more, while 9% of those age 65 and older liked the pickup option. Three percent of men preferred delivery compared with 10% of female respondents.

The survey also asked respondents about restaurants, food delivery and meal kits. Over the past three months, the poll found that respondents used more food delivery companies, such as DoorDash (17%), Uber Eats (13%) and Instacart (7%), than meal kit companies, such as Freshly (1%), Blue Apron (2%) and HelloFresh (4%).

As with in-person shopping, more than half indicated a preference for in-person dining at a restaurant rather than ordering for delivery or pickup. Also, 74% indicated they would like to talk with a server to place an order instead of using a self-serve QR code.

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