Visa Offers Temporary EMV Liability Solution

The service is available for one year at no cost to retailers.

May 03, 2021

SAN FRANCISCO—Visa said it has enabled the Visa Transaction Advisor (VTA) to help protect fuel retailers who have not yet upgraded their pumps to EMV compliance standards. The service is available at no charge to gas stations and convenience stores for one year as of April 17, 2021.

The VTA system uses extensive transaction data from Visa along with risk scoring capabilities to provide real-time risk assessments. When a customer uses a Visa card at any participating automated fuel dispenser, VTA analyzes up to 500 different variables, calculates the risk of the transaction and if the risk score is too high, the customer is prompted to go inside the store to complete the transaction. Most fraudsters prefer to drive away instead of going inside.

VTA requires little or no new investment in gas station infrastructure and operates invisibly to the cardholder to ensure a positive customer experience. VTA will only apply to Visa non-EMV AFD transactions. Worldpay’s FraudSight, a multilayered fraud technology, provides a comprehensive fraud solution that will encompass all card types at the pump. More information is available online.

Not a NACS Magazine or NACS Daily subscriber? Subscribe to NACS Magazine in a print and/or digital format to read the latest insights from industry thought leaders each month. Subscribe to NACS Daily to receive a roundup of industry news and trends in your inbox each weekday. Subscriptions to NACS Magazine and NACS Daily are complimentary for readers in the convenience retailing industry—you just need to sign up!