Longshore Capital Invests in Stuzo

Infusion helps the tech company expand customer-experience technology and services.

May 25, 2021

PHILADELPHIA—Chicago-based private-equity firm Longshore Capital Partners has completed a strategic investment in Stuzo, a global provider of intelligent 1:1 loyalty, contactless commerce and cross-channel customer experience solutions. Terms of the deal weren’t disclosed.

Stuzo said the investment positions it to expand its leadership as the premiere provider of unified loyalty, payments, and customer experience technology and services.

“We’re excited about the growth and strategic opportunities ahead with our new partners at Longshore,” said Gunter Pfau, founder and CEO, Stuzo. “Stuzo is doubling down on helping retailers steer a greater share of customer wallets to their brand. By intelligently activating data that flows through our unified loyalty, payments and cross-channel customer experience technology, we are uniquely positioned to drive greater, deterministic business outcomes at scale.”

Ryan Anthony, co-founder and partner, Longshore Capital Partners, said, “As we learned more about Stuzo, we were particularly attracted to the company’s talented and committed team, maniacal focus on driving business outcomes for its growing portfolio of leading retail partners, and differentiated technology.”

He added, “We are particularly excited about the differentiated value proposition delivered by Stuzo’s Wallet Steering System, which has proven to help retailers profitably grow share of customer wallets via Stuzo’s unique combination of its Open Commerce product suite, Know and Activate Method, and supporting Managed Services.”

Longshore Capital Partners is a middle-market private equity manager investing out of its inaugural $210 million fund. Longshore acquires control positions in services businesses in North America with $5 million to $15 million of EBITDA.