GPM to Roll Out Bean-to-Cup Coffee

A successful pilot paves the way for the expanded coffee service as part of store enhancements.

May 20, 2021

Coffee Beans

RICHMOND, Va.—GPM Investments LLC, a wholly owned subsidiary of ARKO Corp., will launch its new bean-to-cup coffee program this year, the company reports.

Bean-to cup-coffee has become more popular with java lovers nationwide, and GPM’s program produces a single, individually ground and brewed cup of coffee within minutes. The coffee is available in three varieties, including house blend, dark roast and Colombian roast. Future bean-to-cup locations are expected to offer decaf.

Officially announced in November 2020, GPM has undertaken a three-to-five-year store remodel plan for about 360 sites in key locations. The remodels will feature a fresh look inside and out in an easy-to-navigate format and enhancements based on evolving consumer shopping trends. One enhancement is the bean-to-cup coffee program.

In February, GPM began testing the upscale program at its first remodel store location in Collinsville, Va., and its success has paved the way for additional expansions throughout the year. Plans are in place to begin offering bean-to-cup in more remodeled stores across the GPM brands, including 10 total locations this year. 

"So far, customer response around the new bean-to-cup coffee … has been really positive,” said Bob Orfield, regional operations manager, GPM Investments. “They love that the coffee is always fresh and has a robust flavor. It’s exciting to know that this new offering will be expanding to even more GPM locations this year as shoppers seek a quick and convenient coffee fix while on-the-go.”

GPM Investments operates or supplies stores in 33 states and Washington D.C. As the 6th largest convenience store chain in the country, GPM has about 3,000 locations comprised of approximately 1,350 company-operated stores and 1,600 dealer sites to which it supplies fuel. GPM also recently acquired ExpressStop, as reported in NACS Daily.

Around the world, coffee is a driving factor in getting customers in the door of foodservice operations. One Thai fuel retailer suspects that the future of convenience stores and gas stations will be both EV charging and coffee. To learn more about how coffee can increase sales and the trends of coffee that are bringing customers in, be sure to read “Not Your Average Joe” and “Hot Beverage Reboot” in NACS Magazine.

For more on GPM and its growth strategies, including its multiyear remodeling program, read “Tying It All Together” in the March issue of NACS Magazine.

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