ST. LOUIS—Anheuser-Busch is supporting President Biden’s call for 70% of U.S. adults to get at least one COVID-19 shot before the Fourth of July by offering one free beer per adult of legal drinking age if the goal is met.
The brewer will give away one free beer, seltzer or non-alcoholic beverage to each American 21 and older if the White House goal is met by Independence Day. “We pride ourselves on stepping up both in times of need and in times of great celebration and the past year has been no different,” CEO Michel Doukeris said in a news release.
The company is using the rewards site MyCooler.com/Beer to hand out the complimentary drinks. Consumers upload an image of themselves in their favorite beer drinking place. Anheuser-Busch will not require proof of vaccination for participants. The campaign springboards off the company’s “Let’s Grab a Beer” promotion.
“Since last March, we’ve been focused on pivoting all our plans in order to ensure that our brands remained relevant and meaningful, through tangible actions,” said Marcel Marcondes, CMO of Anheuser-Busch. “And now that we are at this pivotal moment where people are excited to be together again, it only makes sense that we would unite our full portfolio and take this action to encourage people to get vaccinated.”
Currently, the U.S. Centers for Disease Control and Prevention says 52% of the U.S. population 18 and older have been fully vaccinated, with 63% having received at least one coronavirus shot.
NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis, including information about how to educate employees about the vaccines and other vaccine-related human resources advice. For news updates and guidance, visit our coronavirus resources page.