CHARLOTTESVILLE, Va.—The Markets, Tiger Fuel Company’s gourmet-to-go convenience stores, have launched a “round-up” campaign to benefit Big Brothers Big Sisters of the Central Blue Ridge, the company announced.

Now through Sept. 30, customers can round up their transaction to the nearest whole dollar at select Market locations, and 100% of the funds collected will go to BBBS. The nonprofit builds one-to-one mentoring relationships with young people, ages 6 through 16, in the Charlottesville and Albemarle areas. Gordon Sutton, president of Tiger Fuel company, currently serves as a mentor and was named Virginia’s Big Brother of the Year in 2019.

“As a Big Brother for six years, I’ve experienced first-hand the immeasurable impact the mentoring model has on children’s lives,” Sutton said. “This pandemic has placed tremendous strains on resources and relationships, and I would love to do what we can to support BBBS of the Central Blue Ridge.”

During the pandemic, the local BBBS moved from in-person to virtual mentoring, working diligently to keep “Littles” connected to their “Bigs,” and with support from community partners, the organization distributed food, masks and hand sanitizer to students while their lives were turned upside down.

“Tiger Fuel consistently puts community at the forefront of their work. The round-up program is another example of the intentionality that they place on being servant leaders,” said Athena Gould, executive director, BBBS of the Central Blue Ridge. “These contributions help more kids receive the support that they need.”

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