DALLAS—7-Eleven is giving customers more adult beverage options for their outdoor gatherings this summer with chardonnay and pinot grigio Plot + Point Wine. The two new varietals are packaged in a Tetra Pak container with a screwcap top that makes it easier to pack and sip.
“We wanted to offer our customers great-tasting wine in a portable, unbreakable container that they can take along on their adventures. Best of all, Plot + Point wine proves customers don't have to sacrifice taste and quality for convenience,” said Amy Werth, senior director of 7-Eleven Private Brands.
Alternative packaging and non-breakable containers continue to grow in popularity over traditional wine bottles as wine drinkers look for convenient options for outdoor events and activities. The Plot + Point Tetra Pak packaging holds the equivalent of three glasses of wine, and the resealable container makes it easier for consumers to store unfinished wine for later.
Plot + Point joins other wines in 7-Eleven's wine portfolio, including: Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine and Voyager Point® cabernet sauvignon, red blend and sauvignon blanc wines.
Nothing to Wine About
In 2020, the wine category posted its best performance in convenience stores as average store sales surged 21.1%, delivering average gross margins of 25.24%, according to the NACS State of the Industry Report of 2020 Data. Although wine only accounts for 0.53% of in-store sales and just 0.37% of in-store gross-margin contribution, there is ample room for opportunity to grow the category in the c-store space.
Nontraditional wine packages, including cans, large-format boxes and tetra packs, are trending, driven by consumer demand for more convenient options than bottles, notes “Happy Hour,” a NACS Magazine feature in the June issue that recaps 2020 NACS State of the Industry data.