Family Mart Launches ‘Convenience’ Clothing Line

Consumers are fascinated by c-store-branded fashion.

June 02, 2021

FamilyMart Convenience Store

TOKYO—Family Mart, one of Japan’s largest convenience store chains, is now offering a line of apparel. Dubbed “Convenience Wear,” the 68 different articles of clothing were created by FACETASM designer Hiromichi Ochiai, who markets clothing, sunglasses and sneakers.

According to Retail News Asia, the merchandise includes t-shirts, long-sleeves, tank tops, shorts and socks available in solid navy, white, black and grey, and each piece comes in a transparent bag that’s labeled with detailed information about the garment’s size, color, material and measurements. Many items feature “Paircool” fabrication for optimal breathability.

Convenience Wear garments range from $3 to $9 and are available on Family Mart’s website.

Fashion is not typical c-store merchandise, but Family Mart is not alone in promoting proprietary clothing. As NACS Daily reported last month, 7-Eleven partnered with Chicago designer Joe Robinson—better known as Joe Freshgoods—to create a limited-edition collection of sweats, shirts and socks inspired by the traditional 7-Eleven colors of green, orange and red. Prices for the limited-edition merchandise range from $10 to $90. In April, Kum & Go introduced classic blazer-style sneakers. The Iowa-based chain has also partnered with the Trevor Project and Budweiser to offer limited-edition shirts and fanny packs.

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