Recognize Hometown Heroes on 24/7 Day

Tomorrow, c-stores will celebrate first responders, medical personnel and Red Cross volunteers.

July 23, 2021

Thank you Doctors

ALEXANDRIA, Va.—More than 30,000 convenience stores across the United States Saturday will celebrate hometown heroes on 24/7 Day, an annual day that recognizes first responders, medical personnel and Red Cross volunteers who serve their communities around the clock.

Hosted by the NACS Foundation, the event helps raise awareness and funds for the Red Cross and spotlights the convenience store industry’s important role in supporting local heroes.

The NACS Foundation invites the public to take part in 24/7 Day:

  • Donate to the American Red Cross to support its work in communities.
  • Visit 247Day.org for a complete list of participating convenience stores, unique local offers and ways to support c-store 24/7 Day efforts to show #ConvenienceCares.
  • Share stories of appreciation for first responders, medical personnel, Red Cross volunteers and other local heroes in their community on social media with #WeHeartHeroes and #247Day.

At least 34 convenience retailers are participating in this year’s 24/7 Day celebration. Pennsylvania-based Sheetz is supporting 24/7 Day as a Community Leader Sponsor for the third straight year, with a generous donation to the NACS Foundation and the Red Cross. And Shell is a NACS Foundation Community Advocate Sponsor.

Participating retailers include: bp and Amoco, Casey’s, California Fuels and Convenience Alliance (CFCA), Certified Oil, Coen Markets, Cumberland Farms, The Convenience Group LLC, ExtraMile, Fastrac, High’s, Huck’s, Irving Oil, Kwik Shop, Loaf N’ Jug, Loop Neighborhood Market, Minit Mart, Pilot Company, Quik Stop, Rapid Refill & Garrett’s Family Market, Rutter’s, Sheetz, Shell, Sprint Food Stores, Square One Markets, St. Romain Oil, The Hub Convenience Stores, The Markets of Tiger Fuel Company, Tom Thumb, Turkey Hill, TXB, Wawa and Yesway/Allsup’s.

Convenience stores support 24/7 Day in different ways, from offering free coffee, fountain and frozen drinks to offering a free breakfast and free bottled water for first responders, medical personnel and Red Cross volunteers, plus donating to support community nonprofits.

Baltimore-based High’s, for example, is offering a complimentary fountain or coffee beverage of any size to EMTs, police officers, paramedics, firefighters and Red Cross personnel in uniform or with a badge on 24/7 Day, plus the chain will donate 10 cents from every coffee or fountain beverage sold during the week of 24/7 Day to the Red Cross.

“We look forward to partnering with NACS and the American Red Cross to support their 24/7 Day initiative each year,” said Brad Chivington, senior vice president and general manager, High’s. “It is important for us to thank the volunteers and first responders, who continuously support our business and our community.”

In Texas, TXB is offering a free bag of TXB jerky and a free TXB one-liter premium electrolyte water to doctors, nurses, EMTs, police officers, sheriffs, highway patrol, fire, border patrol, 911 dispatchers and American Red Cross volunteers in uniform or with a badge on Saturday, July 24.

“Especially over this past year, first responders, medical personnel and volunteers go above and beyond to keep our communities safe and healthy, and we couldn’t be more grateful for their service,” said Kevin Smartt, CEO of TXB. “As one of many TXB community initiatives, we are honored to continue our part in 24/7 Day, and this year’s offerings to these incredible individuals is the least we can do to say thank you.”

NENA: The 9-1-1 Association, is joining the 24/7 Day celebration to amplify the industry’s role in supporting 911 first responders. Also, GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of convenience store retail locations, is supporting 24/7 Day via awareness video content at fuel dispensers as the NACS Foundation’s official 2021 media partner.

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