NEW YORK—Third-party app Jackpocket and convenience retailer Circle K have partnered to offer exclusive perks for lottery players. Building off a 2020 pilot program in Austin, Texas, this expanded partnership brings 21st century lottery play to more than 1,300 Circle K stores across Arkansas, Colorado, New Hampshire, New York, Ohio and Texas to reach a potential of more than 1.1 million new players a day, the companies said.
“Our partnership with Jackpocket is just one of the many ways that Circle K continues to innovate and enhance our customers' experience with the brand,” said Kevin Lewis, chief marketing officer at Circle K, in a press release. “We're excited that this new venture will give our customers a fun, exclusive and seamless way to order official state lottery tickets with just a tap of a button, and also give them access to deals on our exciting products.”
Through this partnership, Circle K customers and team members can claim $5 off their first lottery order in the Jackpocket mobile app by using a unique promo code that can be found at their local Circle K stores. Jackpocket app users will also unlock deals on Circle K products. As part of the partnership, Jackpocket offers will be deployed across a variety of Circle K channels, including a store team member incentive program, allowing Jackpocket to meet lottery consumers where they are—at Circle K convenience stores.
“We're proud to expand our partnership with Circle K, a company renowned for putting the customer first,” said Jackpocket CEO Peter Sullivan, in a press release. Jackpocket is available in 10 states and provides a secure way to order official state lottery tickets for Powerball, Mega Millions, Cash4Life and more. “Jackpocket and Circle K share a mission to deliver easy and convenient experiences for consumers on the go.”
Lottery sales help boost traffic in convenience stores, but some states are considering apps that would bypass the need for consumers to go to physical stores to purchase tickets, negating any mutual benefits the lottery organizations and retailers may have by working together and denting potential in-store sales. To see how lottery sales can help boost traffic at your convenience store, read “Place Your Bets” in NACS Magazine.