GPM Says Checkout Impulse Racks Lift Sales

New merchandising pods in 500 stores encourage customers to grab last-minute items.

July 01, 2021

GPM Checkout Impulse Rack

RICHMOND, Va.—GPM Investments LLC, a subsidiary of ARKO Corp., said the checkout impulse racks it installed in 500 stores across the company’s brands earlier this year are helping to increase in-store sales as customers pick up last-minute items they may have forgotten.

The impulse racks feature a variety of items, from top-selling candy, gum, meat and salty snacks to health and beauty items and personal protective equipment. The assortment is similar in all stores and is reset annually to display the top-selling items across categories.

Since GPM Investments introduced the impulse racks near checkout counters, sales in stores with them have grown more than in stores without the merchandising pods. The company selected stores to participate in the program based on sales volume, store spacing and the ability to accommodate the rack in the checkout area.

“Having top selling items near the checkout area has resonated well with our customers,” said Michael Bloom, executive vice president and chief marketing and merchandising officer. “We are continuously looking for ways to provide our customers with a better shopping experience. The new checkout impulse racks allow them to grab last-minute items at their convenience.”

GPM Investments is working on a multiyear remodel and reset project to unify its portfolio of c-stores after a massive buying spree. Read more about the strategy in “Tying It All Together” in of NACS Magazine.

Separately, GPM Investments said its fas mart stores in Virginia helped to raise $23,326 for Friendship Circle of Virginia’s inaugural Walk N’ Roll, which took place Sunday, June 20. Friendship Circle of Virginia is a nonprofit that aims to create an inclusive community by facilitating friendships and social opportunities for people with and without disabilities to connect through meaningful social experiences at home and throughout the community.

More than 250 individuals participated in the event, which encouraged participants to walk, roll, ride a scooter or skate to raise money for the Friendship Circle of Virginia. GPM supported the event by providing fas mart Fuel Up stations around the course, as well as a petting zoo, pony rides, snow cones, cotton candy, swag bags, and more.

“We truly enjoy working with organizations in our community,” Bloom said. “We’re proud to have been an event sponsor for the inaugural Walk N’ Roll event and help support local nonprofits in Richmond, and we look forward to more opportunities to partner in the future.”

GPM Investments is based in Richmond, Va., and operates or supplies stores in 33 states and Washington D.C. As the 6th largest convenience store chain in the country, GPM has about 3,000 locations comprised of roughly 1,400 company-operated stores and 1,625 dealer sites to which it supplies fuel.

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