Wawa Opens First Drive-Thru-Only Store

The focus is on fresh food and stay-in-your-car convenience.

January 12, 2021

ALTOONA, Pa.—Wawa has opened its first stand-alone drive-thru experiment in Morrisville, Pennsylvania. This is the company’s second store to test drive-thru. At 1,800 square feet, the new store has a single-lane drive-thru with capacity for about 10 cars and will offer Wawa’s breakfast, lunch and dinner menus from 6 a.m. to 10 p.m., Wawa announced.

Last week’s grand opening included a drive-in celebration outside of the store at 10 a.m. with brief remarks by Chris Gheysens, president and CEO, Wawa, plus comments from local officials. Gheysens discussed Wawa’s drive-thru plans and other innovations with NACS CEO Henry Armour during last year’s Crack the Code Experience, as NACS Daily reported.

“Wawa continues to test new store concepts with this latest drive thru format, providing an opportunity for our customers to experience and enjoy their favorite Wawa products while remaining inside their car,” said Terri Micklin, director of construction, in a press release. “Wawa is committed to increasing convenience and provide new options for service while keeping safety and comfort top of mind. Wawa hopes to learn from the layout, workflow and traffic flow at this location, as it continues to explore alternatives for longer term application to stores post-COVID-19.”

Menus will be available on digital boards and on mobile devices using scannable QR codes, some of which may contain special offers. The store features key Wawa brand elements, such as the trademarked canopy, but the focus is on fresh food in a convenient, drive-thru experience. According to Wawa, the store also will offer a limited selection of packaged products, including donuts, pretzels and Wawa Iced tea through the drive-thru window.

In December, Wawa opened its first drive-thru store in Westhampton Township. The company plans to add between five and 10 drive-thru locations in the coming 18 months across its territory, which covers Pennsylvania, New Jersey, Delaware, Maryland, Virginia, West Virginia, Washington, D.C. and Florida.