Casey’s Rolls Out 100 Private-Label Snacks, Drinks

Expect to see more proprietary merchandise in the future.

January 12, 2021

ANKENY, Iowa—Casey’s General Stores has added an updated selection of more than 100 new private-label, high-quality snack and beverage products to store shelves, the company announced

Beginning this month, Casey’s proprietary products will include chips, jerky and nuts. The chain already offers water and automotive needs and in the last two months has introduced packaged beverage and packaged bakery items.

“We are constantly listening to our guests and building on consumer insights to help ensure Casey’s continues to meet the needs of our shoppers,” said Tom Brennan, chief merchandising officer, Casey’s. “Our guests live busy, on-the-go lives and want a great product at a great price from a brand they trust, and we are confident that our updated and expanded Casey’s brand offerings will deliver on what our guests want.”

The new products reflect Casey’s updated branding which, as NACS Daily reported in November, was introduced to refresh the chain’s merchandising strategy and drive relevancy, engagement and convenience for store guests.

“The expansion of our private brand is a testament to the expectations our guests have long held for Casey’s,” said Brennan. “Convenient, delicious food and drinks have been and continue to be central to our overall proposition, and the new private-brand selections bring this to life, whether in-store or online.”

The product line, which will be expanded, is available in more than 2,300 Casey’s stores and can be ordered online in communities the chain serves. This new product introduction marks another milestone in Casey’s three-year strategic plan, which was announced in January 2020. The chain continues to deliver on this plan across merchandising, digital, marketing and store growth initiatives.