Chocolate, Candy Central to Valentine’s Day

Eight-six percent of Americans will share a gift of candy and chocolate on Feb. 14.

February 03, 2021

WASHINGTON—Valentine’s Day chocolate and candy can provide a fun way to connect with loved ones and promote little moments of joy during this unusual and uncertain time, according to a report from the National Confectioners Association. An overwhelming 86% of Americans say they’ll share a gift of chocolate and candy this Valentine’s Day.

“Throughout the pandemic, one thing that has remained consistent is that Americans appreciate chocolate and candy for the sense of comfort they bring during challenging times,” said John Downs, NCA president and CEO, in a press release. “The confectionery category remains resilient as people find new and creative ways to incorporate chocolate and candy into their celebrations of holidays and special moments like Valentine’s Day.”

Some more fun facts about Valentine’s Day:

  • 84% of Americans think that chocolate and candy are a fun part of special celebrations, including Valentine’s Day.
  • 87% of Americans enjoy seasonal Valentine’s Day chocolate and candy.

When asked how they select a treat from a Valentine’s Day box of chocolates, 50% of Americans said they find the “map” and carefully choose one, 31% said they randomly pick one, 13% of people said they bite the corner to determine the filling and just 6% of respondents poke the bottom to find out the flavor.

In a box of Valentine’s Day chocolate, people say they look for:

  • 32%—caramel
  • 24%—chocolate-covered nuts
  • 21%—chocolate-filled
  • 11%—cream-filled
  • 9%—coconut
  • 3%—other
Most people in the U.S. enjoy chocolate and candy two to three times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.