Wawa’s Hoagie-Building Program Lets Heroes Raise Cash for Charity

Program supports first responders, as well as local nonprofits.

August 24, 2021

Wawa Convenience Store

EDISON, N.J.—This weekend, Edison police officers and firefighters competed in a hoagie-building competition at a local Wawa store to raise $1,000 for each group’s favorite charity. Customers, Wawa officials, company associates and the company’s mascot, Wally Goose, were on hand to cheer the competitors.

It was all part of the Pennsylvania-based chain’s “Hoagies for Heroes” charitable-giving program, which supports nonprofit organizations and recognizes local heroes. The competitions are typically held as part of Wawa’s milestone events, such as store grand openings. The charity fundraising contests benefit the charities chosen by the participating everyday heroes.

Last year, when the pandemic kept people from gathering, Wawa continued to give back to communities by donating 45,000 hoagie sandwiches to local heroes and groups.

“Our Hoagies for Heroes program supports local firefighters, police officers and emergency responders,” the Wawa Foundation states. “Wawa is committed to being there when our communities need us the most, so it’s natural for us to lend a helping hand to those who serve and protect and who inspire our youth or enrich our education system.”

Don’t forget to register to attend the 2021 NACS Show October 5-8, at McCormick Place in Chicago and take advantage of the education sessions on building strong community relations, including the sessions Building Customer Loyalty Through Employee Culture & Engagement on October 5 and Stronger Together: The Business Case for DEI on October 4.