7-Eleven Australia Helps Recycle Trash Into Useful Products

Coffee cups are converted into outdoor furniture, trays and street curbs.

August 24, 2021

7-Eleven Simply Cups Cup Rescue

MELBOURNE, Australia.—7-Eleven stores in Australia are among 1,000 locations serving as collection points for Simply Cups, a sustainability program designed to collect and recycle disposable coffee cups, while reducing waste, the company has announced.

Under the program, coffee lovers leave their used coffee cups at one of the collection locations, which could be a 7-Eleven, a café, a hotel or a hospital. Simply Cups collects and reprocess the used cups, transforming them into useful, new items such outdoor furniture, coffee cup trays and even roadside curbs.

“Simply Cups is a perfect example of the circular economy in action,” said Rob Pascoe, managing director, Closed Loop. “It is a practical solution that increases recycling rates and reduces waste, while creating supply and demand for products made from recycled material. It is fantastic to see so many people embracing Simply Cups, because it really is a win-win for the environment and the economy.”

7-Eleven is the pioneering partner of Simply Cups and leads the way with more than 600 collection locations. The chain has helped divert an estimated 2.7 million cups from landfills since 2018.

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