Shoppers Are Cautious as Delta Variant Spreads

However, many still plan to shop in store and travel domestically.

August 20, 2021

Girl Wearing a Mask in a Store

ALEXANDRIA, Va.—While 18% of Americans feel that life is back to normal, 29% think it will be more than a year before the nation returns to its pre-COVID-19 routine, a 44% increase since June, reports Resonate, an AI-driven consumer data company, in it’s proprietary Recent Events Connected Flash Study released this month.

The delta variant is the source of many consumers canceling plans and is generating new concerns about the health and economic consequences of COVID-19. However, according to the report, 47% of survey respondents still plan to travel domestically in the next 90 days, and 68% prefer to shop in a store, an 18% increase since June.

Among other survey findings:

  • There has been a 14% increase in pro-mask sentiment since late June.
  • 38% are likely to use grocery delivery rather than shop in store.
  • More than half say they are likely to order groceries online post-pandemic.
  • 45% believe unemployment benefits should be reduced to encourage job-seeking.

Resonate’s coronavirus and current events data is released monthly, and the study was conducted between July 14 and Aug. 2, 2021.

Don’t forget to register to attend the 2021 NACS Show October 5-8, at McCormick Place in Chicago and take advantage of the education sessions on the “new normal”, including the sessions Meeting Consumers Where They Are—Everywhere and A New Approach to Dayparts on October 5, Moving Forward in the Post-Pandemic Economy and Drive-Thru and Curbside: Is This the Future for C-Stores? on October 6 and Moving On: Easing Guests Post Pandemic Fears on October 7.