Gopuff Doubles Down on U.K. Market

The deal will expand Gopuff’s reach in Europe and drive its international growth strategy.

August 16, 2021

PHILADELPHIA–-Gopuff is acquiring 8-month-old startup Dija, a European delivery platform that also provides last-mile services to consumers. Following Gopuff’s recent acquisition of UK-based Fancy, this deal is expected to accelerate the company’s international expansion by establishing an immediate presence in France and Spain and extending its reach in the United Kingdom.

Dija was founded in 2020 and operates dozens of micro-fulfillment centers across major metropolitan areas including London, Paris, Madrid and Valencia.

“Combining Dija’s team of industry veterans, extensive infrastructure and local expertise will complement Gopuff’s proprietary technology and unique customer experience and advance our ability to scale rapidly as we create a leading platform in Europe,” said Daniel Folkman, Gopuff senior vice president of business.

“For the last eight years, Gopuff has been the market and category leader in the United States. Together, combined with our team's extensive experience of building and scaling food and delivery companies across Europe, we are perfectly positioned to lead the everyday essentials space in Europe and beyond,” said Alberto Menolascina, co-founder and CEO of Dija.

Through the acquisitions of Dija and Fancy, Gopuff plans to operate in three European countries with about 40 micro-fulfillment centers and 200 employees in the region, with additional plans for continued, rapid expansion.

Dija, which has a vertically integrated model like Gopuff, will continue to operate under the Dija name in the near-term as the two companies create an integration plan to enhance the customer experience.