PLEASANTON, Calif.–PayPal and Venmo are now accepted forms of payment at each of Giant Eagle’s 474 supermarkets and more than 260 GetGo locations, making them the first grocery and convenience store chains in the U.S. to offer customers the ability to use PayPal and Venmo payments at the register.
"This implementation is particularly exciting as it enables Giant Eagle and GetGo customers to use the digital payment methods that they already enjoy in the places where they transact most frequently,” said Graham Watkins, Giant Eagle executive vice president of retail innovation and business development.
Giant Eagle and GetGo customers are now able to pay using PayPal or Venmo QR codes at checkout. Customers open either the PayPal or Venmo mobile app and click the “scan” button and select the “show to pay” option. PayPal customers will be able to pay using stored debit or credit cards, bank accounts, PayPal balance or PayPal Credit. With Venmo QR codes, customers can pay using their stored debit or credit cards, bank account, Venmo balance or Venmo credit card for eligible customers.
Blackhawk Network is enabling the technology to bring these payment methods inside the stores. Blackhawk’s research shows that of the digital wallet growth observed in 2020, 59% of surveyed consumers have been using their digital wallet more frequently than prior to the pandemic. Of the digital payment tools available, 48% of consumers are using QR codes and barcodes on a mobile device more frequently over the past year.
Use Cases for QR Codes
In addition to payment apps, QR codes allow retailers to deliver a frictionless shopping experience.
7-Eleven leverages QR codes in its contactless Mobile Checkout tool, where customers open the 7-Eleven app, log into the 7Rewards loyalty program, and scan barcodes on their purchases to add to their basket and earn points and discounts. Customers can pay with a debit or credit card, or Apple Pay or Google Pay. After the payment is authorized, the user scans a QR code on a confirmation screen.
Retailers like Casey’s use QR codes to drive engagement with loyalty programs. In January 2020, the Ankeny, Iowa-based company launched the Casey’s Rewards program. As part of the rollout, Casey’s placed signage at the fuel island explaining how to interact with the Casey’s Rewards program, along with a callout directing customers to sign up with a QR code.
Read more on how retailers are embracing QR codes in the NACS Magazine feature, “Code Switch.”